Blogging In 2021 – Can It Still Help Your Business?

You may have heard that blogging is dead. Just like TV killed radio and Kindle killed printed books, blogging has supposedly been replaced by social media.

But reports of the death of blogging are an exaggeration. Radio lives on, printed books live on, and so too does blogging. However, all these mediums have changed.

If you’re looking for marketing strategies to add to your toolkit, don’t dismiss blogging just yet. Blogging can offer you an avenue to generate website traffic, it gives you something to share on your social media platforms, and it’s also a useful way for you to create internal links on your website.

Let’s take a closer look at some of these key benefits of blogging, and find out how you can harness them to help your business grow.

1. Blogging helps you to generate website traffic

One tried and tested SEO strategy involves regularly adding new, fresh copy to your website. Blogging offers you the perfect way to do this.

You can boost your blogging with keyword research and other SEO tactics, but a very simple way to get started is to write blog posts that you believe your customers will want to read. You could even think of your blog as offering more in-depth answers to your customers’ FAQs.

You know who your customers are and what they want. You also know how your business can help them. Write blog posts that answer questions and solve problems, and you might just find that search engines start sending prospects your way.

2. Blogging generates sharable content for social media

There’s no doubt anymore that a strong social media presence is beneficial for most businesses. But you may be left wondering where you will find that fresh and engaging content your social media channels demand.

The good news is, if you have a blog, then you already have some of your social media content sorted. You can share informative articles on LinkedIn that let your contacts know you have something worthwhile to say. You can distil key points from a blog post for an Instagram, Twitter, or Facebook post, with a link to the full blog post for followers who want to know more.

Social media may have moved into some of the spaces that blogging used to occupy, but this actually means that the two can work together very well. If your blog posts and social media posts are helpful or entertaining, then you may even find your audience sharing them for you!

3. Blogging creates internal links so search engines love you

There’s nothing search engines love more than a site that’s easy for their little bots to analyse and understand. Well, there may be a few things they love more, but this one is certainly up there. When you create links between the pages on your website (including between blog posts) you are creating pathways for a search engine bot to discover all the wonderful things that your website has to offer.

Did your eyes glaze over the moment you read the word ‘bots’? Just think about your customers instead (this is always a good idea). If you’ve written a blog post about a service that you offer, then it’s a good idea to pop in a link to a page where your customers can find more information on that particular service.

If you’re touching on a topic that you have covered in more detail in a previous blog post, then give your readers the link to that. You’re acting as the tour guide for all that is good and helpful on your website. Your readers will be thankful for a website that’s well laid out, and search engines will love it too.

Blogging can help your business in a range of ways, but sometimes it’s hard to know where to begin. If you want to start blogging or to take it all to the next level, then you don’t have to go it alone. Here at Zib Digital, we have a team of Auckland SEO and blogging experts who can help you get the best from your efforts in 2021 and beyond.