- Industry: Health & beauty
- Business size: 5 – 25 employees
- Scale: National
A clean start
Melbourne-owned men’s skincare brand, Black Leopard, were finding it difficult to grow their business online. An underperforming website with a high bounce rate and poor conversion rate needed to be addressed, so an investment into online presence was made. The application of a multi-faceted digital marketing strategy then turned the situation around.
- Social media advertising
- National SEO
Increase visibility online.
Increase the number of online transactions.
Build and manage social presence.
Reduce website bounce rate.
increase in traffic to the new site
increase since website redesign
increase in revenue generated
increase in conversions after redesign
Since launching their new website in April 2020, Black Leopard have experienced a 135% increase in users to their site. Despite not previously ranking on the first page of Google for any keywords, Black Leopard now rank first for their major keyword – men’s skin care.
|Oct 2019||Mar 2020||Aug 2020|
|Google Ads users||2||864||1561|
|eCommerce conversion rate||0%||1.12%||3.21%|