- Industry: Real Estate
- Scale: Christchurch
The client
Harcourts offices in Christchurch have been marketing together as a group to build brand reputation and grow market share. Varying degrees of success in the past came from short term marketing objectives and focusing on quick wins. Harcourts engaged Zib Digital to both lead the development of their new website, and lead all digital marketing initiatives to drive growth in back in 2020.
The challenge
- Search engine optimisation
- Website engagement
- Google Ads
- Social Media (Paid and Organic)
Objectives
Our objective was to implement a full funnel marketing strategy that both built on Harcourt’s brand reputation across the region for all of their core market sectors, and drive a steady stream of both seller leads, property management leads and recruitment leads to the region.
Leads
650%
Increase in leads
Quality website
traffic
Understanding the customer journey enabled huge increases in website engagement and conversions
Advertising
CTR
Leaning into both customer pain points and desires in our messaging no only increased click through rates (CTRs) and but also number of leads
Organic
visibility
The Harcourts Christchurch website was reliant on paid traffic to drive customers. Now organic traffic is the largest contributing source
Results summary
Zib’s approach was a full-funnel marketing strategy to ensure we touched on every stage of the home ownership cycle while building brand reputation. A focus was on adding value to both those who were in the market to buy/rent/sell, but also to those who are months, and years away from this transition.
Over the last three years, working with Zib Digital, we made huge inroads in brand engagement, enhanced website engagement with a more local approach, and increased quality leads in the business by a whopping 650%.
