- Industry: Petrol refunds
- Business size: <5 employees
- Scale: New Zealand wide
The client
NZ Petrol Refunds takes the hassle out of claiming excise duty tax refunds for eligible businesses.
NZ Petrol Refunds faced the challenge of effectively targeting a niche audience with their social media efforts, aiming to generate meaningful engagement and lead conversions.
The challenge
- Social Media Advertising
Objectives
The client, a smaller NZ business, sought a dedicated partner to optimise their social media platform, targeting hard-to-reach businesses and generating genuine interest. It was crucial for them to feel important and be treated with the respect they felt was often reserved for larger companies. The client believed that good results were achievable based on their past successes and wanted a partner who could help them realise their potential once again.
Quality
leads
130% increase in quality leads into the business
data
The data driven approach effectively cut out non-eligible leads
Marketing
efficiency
Small budgets demanded a particular efficient approach to fast track increased lead flow as quickly as possible
Client
value
Zib fulfilled the clients requirement ensuring our team had the dedication and support our needed offering valuable insights and reporting
Results summary
Partnering closely with NZ Petrol Refunds, we implemented a data-driven strategy to refine our approach. By testing various elements such as messaging, creative assets, and lead submission methods, we honed in on the most effective tactics. Our goal was to utilise the marketing budget efficiently, focusing on educating and driving action from a very specific target audience.
Our continuous refinement process has dramatically cut down on inquiries from non-eligible businesses while sharply boosting leads from the right targets. This strategic optimisation has led to a remarkable 130% increase in new business leads since the campaign’s inception, underscoring the effectiveness of our approach and the significant value it brings to NZ Petrol Refunds.
