- Industry: Wellness
- Scale: New Zealand wide
The client
O-Studio is a wellness centre that offers a variety of services including ice-bath and sauna combos, yoga, pilates, floats and popular wellness spaces. O-Studio opened its first location in Christchurch and over the last couple of years has focused on franchise growth, now with 10 wellbeing spaces in the process of opening across New Zealand.
The challenge
- SEO
Objectives
Our objective was to increase bookings in O-Studio’s first location in Christchurch, and then as O-Studio grew, our objective shifted to a national approach to improve visibility across New Zealand for all new locations as they open. O-Studio needed an organic strategy that was robust, scalable and cost efficient to enable organic visibility for their core services in Google.
Organic traffic
400%
Increase in organic website traffic
National
visibility
As new locations open, instant visibility in Google for services accelerates initial visibility and bookings
Website
conversion
Zib Digital continually works closely with O-Studio to increase website engagement and conversions
Effective
scalability
Zib Digital worked closely with O-Studio to restructure both their website and SEO strategy to ensure national scalability
Results summary
When O-Studio first started working with Zib Digital, our focus was centred on improving visibility for high volume local search terms in Christchurch, quickly powering our way to the top organic position for the highly competitive local Yoga and Pilates search terms. As O-Studio grew, or strategy evolved to a national approach, and now the O-Studio brand nationally sits in the top 5 positions on the Google search results page for their key services, which has seen organic traffic over quadruple, which has increased brand visibility ten-fold.
