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Twelve Board Store
24 May 2020

Twelve Board Store

Twelve Board Store case study

Building brand presence and
increasing online transactions

National SEO
Social media advertising

Oi, there’s more down here

Getting on board

Twelve Board Store is a physical and online retailer of snowboards, skateboards, longboards, accessories and gear. In a saturated market, they know customers can find any old board just about anywhere. But what’s hard is finding a product that’s right for the customer. As board riders themselves, the Twelve Board team are passionate about providing customers with the best advice, the best products, the best brands and, of course, best price.

Twelve Board Store
Details

Industry: Boardsports

Business size: 5 – 15 employees

Scale: National

Objectives

Become the prefered supplier of all leading snowboards, skatebaords and accessories.

Increase the number of online transactions, average purchase value and overall revenue at the most cost-efficient ROAS.

Have the strongest national SEO rankings and social media presence across Australia for key products.

Average ROAS
40.32

average lifetime return dollars spent on advertising

Search ranking
95%

of keywords appear on page one of Google

Organic revenue
500% +

increase in organic revenue

Social ad revenue
400% +

increase in revenue generated from social advertising

Results summary

Since beginning their SEO campaign, Twelve Board Store have experienced an almost 200% increase in users to their website. In the 15 month period since deploying social media advertising, there has also been an over 580% increase in social advertising transactions.

Jun 2018 May 2019 Aug 2020
Organic Users 13680 13156 27283
Organic Transactions 19 160 551
Social Ads Link Clicks 2077 4701
Social Ads Transactions 45 262

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