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Wicked Sista
24 May 2020

Wicked Sista

Wicked Sista case study

Taking on the digital world
one accessory at a time

National SEO
Google Ads
Social media advertising

Oi, there’s more down here

It's in the bag

Before engaging with Zib, Wicked Sista relied upon their retail distributors for sales. An Australian-owned and designed company born in 2003, Wicked Sista began with a large, fashionable range of cosmetic bags. With an ever-expanding range of designs and accessories, it was time to focus on building online presence and accelerating digital sales.

Wicked Sista
Details

Industry: Beauty & travel products

Business size: 20 – 50 employees

Scale: National

Objectives

Increase visibility online by ranking on 1st page of Google

Increase digital sales channel

Penetrate the travel products industry in Australia

Google Ads ROAS
3.62

return for each dollar spent on advertising over 12 months

Search rankings
12

keywords now appear on page one of Google

Social Ads ROAS
2.54

overall return on ad spend

eCommerce transactions
2x

increase over a 4 month period

Results summary

Wicked Sista started with us in late September 2019, and kicked off with all three services. At the time, they weren’t ranking on page one for any keywords, nor were they running paid advertising on Google or social media. In the November/December period of 2019, we achieved a 5.5 ROAS for Google Ads. Page one SEO rankings soon followed.

September 2019 March 2020 Aug 2020
Google Ads Users 152 5026 3610*
Social Ads Users 99 4192 1725*
eCommerce Conversion Rate N/A 1.05% 2.40%
eCommerce Transactions N/A 165 289

*Note: the COVID-19 pandemic has not been kind to travel product-related industries.

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