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How to create a successful multi-pronged digital marketing strategy
In today’s highly competitive digital landscape, the most successful digital marketing strategies utilise a combination of platforms and methods to drive results. By engaging multiple marketing channels, you can significantly increase potential opportunities for your business. The right marketing strategy will depend on the product or service you offer and your strategy will need to encompass a multi-pronged approach to get your business in front of as many potential customers as possible.
Read on for our top 5 tips for helping you take your digital marketing strategy to the next level to help you stand out in the crowded online space.
While it’s great to have a presence across multiple channels, not every platform will be suitable for your business. If you try to cover every platform, you risk spreading yourself too thin, especially if you don’t have the time and resources to consistently put fresh content across each.
The very first step in creating a successful digital marketing strategy is to define your target audience and research where they are. Next, you need to consider what your goals are, your budget and any help you will need to succeed.
Create fresh content
Fresh, regularly updated content improves the SEO of your website, driving traffic and improving your website’s authority on search engines. From an SEO perspective, unique content is important to help with keyword rankings and from a user perspective, visitors are likely to return to your website if you are consistently putting fresh content out. Blogs are a great place to constantly add fresh and engaging content to your website that not only helps you become more visible online, but it can also educate your audience on what you can provide.
When implementing a multi-pronged digital marketing strategy, it’s important to remember that the same content isn’t suited to every platform. Each platform’s audience has different expectations and some platforms, such as Instagram are more suited to media over text. You don’t necessarily need to create completely unique content for your various platforms, but you will need to make adjustments.
Allocate budget to paid advertising
Paid advertising campaigns on both Google and social media can produce high-quality business leads and expose new audiences to your business. When you run paid advertising campaigns, you are able to reach a highly targeted audience, based on interests, demographics, geographical locations and more. You can keep track of the money you spend and set both daily and total budgets for your campaigns. Testing multiple versions of an ad allows you to collect data and optimise based on audience interaction. Plus, once a visitor has engaged with your business, you can run a retargeting campaign, keeping you front of mind with both existing and potential customers.
If you are launching a new website or you aren’t yet ranking on Google, paid advertising enables you to place ads for keywords with prime real estate, bringing in high-quality traffic that might otherwise have never come across your business.
Take advantage of email marketing
Email marketing campaigns are a great way to support your other digital marketing efforts, creating a cohesive and fluid buyer journey. With the right messaging, email can be one of the most impactful marketing channels as it allows you to build relationships with leads and customers in a highly personalised way, nurture them and convert them into paying customers. With one of the highest ROIs, email marketing allows you to drive traffic directly to your website and with automation, it’s easy to reach your audiences at the right time.
Analyse the data
Collecting and analysing data provides you with invaluable insights about your marketing efforts, your audience and your business. Setting data driven goals will help you determine if you’re moving in the right direction and A/B testing can help you achieve your goals and benchmarks.
Digital marketing strategies and data analysis are not static. As digital marketing continues to evolve at incredible pace, your strategy needs to be dynamic to be successful. You’ll need to be creative in your approach to keep improving and experiment with new trends, looking carefully at the data to determine what is working and what isn’t.
At Zib Digital, we’re proud to say we have worked with thousands of brands in our time. We’re here to help you connect with your customers through clever online marketing. If you’re ready to take your business to the next level, get in touch with us to discuss the best strategies that will work for you and give you an edge over your competitors.