The COVID-19
Effect on Marketing
Strategies for 2021
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Uncharted territory
“The impact of COVID-19 in early 2020 was devasting for many businesses. It forced our leadership teams across Australia and New Zealand to be super focused, work closely with our clients to help deal with all the change.”
Katie McAleese
Director
Introduction
There’s always a huge interest in digital marketing trends and innovation in marketing as we get closer to a new year. This year is certainly no exception.
The COVID-19 pandemic upended how businesses operated in 2020. More products and services moved online, and many employees will continue to work remotely or in a hybrid settingfor the foreseeable future.
Digital marketing trends to help
grow your business in 2021
- Businesses are no longer restrained by location
- Brands can no longer count on customer loyalty
- Brands are investing in digital strategy and online marketing
- SEO will become the top priority spend for brands
- Digital marketing agency needs to deliver
- Your online appearance matters
Research shows a 40% increase in intent to spend online,
even after initial lockdowns had ended while 76% of people have changed stores, brands, or the way they shop.
We only work with the smartest companies
That’s because the rest don’t realise they have a problem yet.
