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Tips For Creating the Best Lead Magnets to Include in Your Content Strategy
Did you know that lead magnets are one of the most effective ways to get key contact details from prospective customers and build up your database? While the rest of your content is still important, your lead magnet – which is essentially a hook – is an offering of a service or product in exchange for their invaluable contact information. But how do you craft the perfect lead magnet? Here are our best tips.
Know your audience
The most important part of planning the perfect lead magnet is to know who you are marketing to and what would best entice them. No one lead magnet will appeal to every single demographic, so you may need more than one lead magnet. Creating specific lead magnets that cater directly to certain target markets will make consumers more likely to hand over their contact information in exchange for what you’re offering to them. These are some of our favourite lead magnet ideas:
• Access to private groups or communities
• Guides and cheat sheets
• Short courses
• Resource libraries
• Exclusive blog posts or articles
Design a high quality lead magnet
You can design your lead magnet yourself with a tool like Canva, outsource the project to a freelancer or an agency, or if you are lucky enough to have an in-house designer, they can whip up something amazing. The key to a good lead magnet is great design. It’s also a good idea to make sure your lead magnet has a catchy name: use words like ‘best’ or ‘need’ and be concise and specific about what they’ll be getting. This will capture prospective customers’ attention and encourage them to invest in what you’re offering.
Keep your lead magnets updated
Set a schedule to consistently review your lead magnets, analyse their performance and update them if need be. We recommend checking up on your lead magnets every 6-12 months. This may vary depending on what your lead magnet actually is – for example, if your lead magnet is a guide to 2021’s top financial trends, you may not need to worry about it until the end of the year. But if your lead magnet is specific to the first financial quarter of the year, you’ll need to review and update it after just a few months.
No matter your lead magnet strategy, it’s important to make sure it is working for both you and your target customers. Want to know more about building a foolproof marketing strategy? Contact our team here at Zib Digital today to get started.