Sign up for a TikTok Business account
When you sign up to the app, you have two options: business or creator. Business accounts are easy to sign up for and offer a range of features that will help your business grow and gain exposure. With a TikTok Business account, you’ll have access to over half a million royalty free songs and sounds, metrics and insights, personalised campaign management advice, TikTok’s Web Business Suite and more.
Partner with popular creators
The thing about TikTok marketing is that it needs to have organic, grassroots vibes. The platform doesn’t allow for high production value – and TikTok users aren’t looking for that kind of content, anyway. One of the most effective ways to market your brand on TikTok is by partnering with creators for campaigns. The app’s Creator Marketplace allows businesses to easily manage campaigns and pay creators – better still, it has search features to help you discover the right talent. You can filter by country, topic, reach, average views, gender, age and more to find the best creators for your campaign.
Create a TikTok shop
Following in Instagram’s footsteps, TikTok has introduced a new shopping program in partnership with Shopify that allows users and businesses to sell products on the app. Research shows that nearly 70% of consumers are inspired to shop directly through TikTok and 80% of businesses plan to start selling their products through social media within the next few years. Being an early adopter of the social shopping trend could mean immense exposure and a higher conversion rate for your business.
Use TikTok Ads Manager
TikTok users are generally more receptive to in – app ads than other social media users, Kantar research says. Nearly 75% of TikTok users reported that they found ads ‘inspiring’. There are a range of ad forms available on TikTok – in – feed ads, brand takeovers, TopView ads and sponsored hashtag challenges – and their Ads Manager helps brands keep track of their ads and campaigns in one, centralised location.
