Google Ads let you reach the right people, in the right place, at the right time
When done right, Google Ads play a key role in helping your business drive sales or leads. We work with you to develop effective Google Ads strategies that generate a strong return on investment.
There are a lot of ways to be seen with Google Ads
Search Ads
Harness the power of Google Search Ads to help your business get discovered by potential customers actively searching for products or services like yours. Our expert team combines industry insights with meticulous keyword research to create highly targeted ad campaigns that drive quality traffic to your website. We craft compelling ad copy that resonates with your audience and ensures maximum click-through rates. With continuous monitoring, optimisation, and A/B testing, we fine-tune your campaigns to deliver exceptional results.
Let us propel your business to the top of search engine results pages, increase your online visibility, and drive valuable conversions. Experience the transformative impact of our Search Ads solutions and watch your business soar to new heights.
Google Shopping
Unlock the potential of Google Shopping with zib digital’s expert guidance. We specialise in creating data-driven, visually appealing product listings that capture the attention of online shoppers. Our team utilises advanced optimisation techniques to ensure your products are prominently displayed to your target audience at the right moment. With our deep understanding of Google’s algorithms and extensive experience in product feed optimisation, we enhance your visibility, maximise click-through rates, and drive qualified traffic to your e-commerce store.
From product data optimisation to bidding strategies, we take a holistic approach to elevate your Google Shopping campaigns and boost your online sales. Partner with us to harness the power of Google Shopping and achieve remarkable growth for your e-commerce business.
Display Network
Expand your brand’s reach and captivate your audience with our Google Display Network solutions. Our team of creative minds design visually stunning and attention-grabbing display ads that are strategically placed across a vast network of websites, reaching millions of potential customers. With precise targeting options, we ensure your ads are shown to the right audience at the right time, maximising brand exposure and driving engagement.
From dynamic remarketing to contextual targeting, we leverage the full potential of the Google Display Network to boost brand awareness, increase website traffic, and generate valuable conversions. Learn more about unlocking the immense power of visual advertising to establish a strong presence across the digital landscape.
Video campaigns
Elevate your brand storytelling and engage your audience on one of the world’s largest video platforms. Our creative experts specialise in crafting compelling video content that resonates with your target audience, driving awareness and building an emotional connection. We employ sophisticated targeting methods to reach the right viewers, based on demographics, interests, and behaviour. With our data-driven approach, we optimise your video campaigns to maximise views, clicks, and conversions.
From pre-roll ads to in-stream videos, we leverage the power of YouTube to showcase your brand’s unique story and captivate viewers. Let us take your brand to new heights through captivating video campaigns that leave a lasting impact on your audience.
The key components of Google Ads
Understanding search behaviour
Correct campaign setup
Targeted messaging
Landing page optimisation
Advanced tracking
Continual campaign optimisation
Let’s discuss your Google Ads strategy
Connect with one of our Growth Specialists or send us a short message using the form. Let’s chat about how Google Ads can help you grow your business.
Katie McAleese
Growth Specialist (Christchurch)
Making sure your Google Ads succeed
Wondering if paid ads will deliver the return you need? The good news is it’s not a guessing game. We’ve developed an intelligent ROI calculator that helps us determine whether Google Ads are the right strategy for your business and identify key levers we can adjust to maximise your results.
Driving high-intent traffic is just the beginning. You only have 5 seconds to impress, so the real value lies in how we optimise your landing pages to deliver a seamless user experience that turns visitors into customers.
Coordinating campaigns across multiple platforms and channels to creates a unified strategy where each element reinforces the other. By ensuring all touchpoints work in harmony, we maximise impact and amplify overall results.
ROI Calculator
Conversion Optimisation
Cross Channel Marketing
We’ve got reporting well and truly covered
24/7 live results dashboard
Monthly insight sessions
Quarterly workshops and strategy reviews
Some of the more common questions about Google Ads
How much do Google Ads cost?
Google Ads investment varies dependant on many varying factors. We firstly use our tools and data to understand how big the opportunity is to drive more sales, then layer that into your appetite for growth, and the availability of budgets. Our theory is always to start small, learn, optimise and then scale when you are ready.
How long does it take to get good results?
One of the benefits of Google Ads is that you can start to get results straight away, however all campaigns need refinements and optimisations to get the campaign to perform to their optimal level. Alot of businesses we come across have traditionally not been able to achieve good results from Google Ads as the campaigns have been either not been set up effectively, or not had the advanced optimisations that are required to ensure the budgets are spent effectively to drive sales, not just traffic.
How do I know if Google Ads is right for my business?
Determining whether Google Ads aligns with your business goals and target audience is crucial. Factors such as industry type, marketing objectives, and budget play significant roles in this decision.
How much should I budget for Google Ads?
Determining the right budget involves understanding what type of customers we want to direct to the website, then looking at search volumes, average cost-per-click (CPC), desired reach, and the competitiveness of your targeted keywords.
Why would my current Google Ads not be performing?
This is a question we are often asked. We audit a lot of campaigns that are being run, and there are some definitely common themes we see as to why these are not working. Generally it comes down to the campaign set up not being right to allow for the necessary agility to refinements, and that the campaigns are not being monitored and adjusted regularly to obtain the best results.
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- ai overviews, geo, SEO
- ai overviews, geo, SEO