The ultimate goal of any digital strategy should be to improve conversion rate

Every tactic we use builds towards conversion, creating a seamless journey that guides potential customers to act when they’re ready – whether it’s their first visit or fifteenth.

Let’s work together

The customer journey

The path to purchase can be complex and unpredictable

Today’s customers move between channels, research thoroughly, and rely on peer reviews before making decisions. To succeed in this unpredictable journey, brands need a multi-channel strategy that meets buyers wherever they are, ensuring consistent, seamless experiences across every touchpoint.

essential elements of Digital strategy

Behind every strategy lies a wealth of experience backed by data driven insights

Experience and data are equally critical in digital strategy. Data provides factual insights and tracks performance, while experience offers context, creativity, and adaptability. Together, they enable informed decisions, innovative ideas and tailored strategies that align with our client’s goals and market dynamics.

Let’s work together

Informed decision making

We combine data-driven insights with our deep industry experience to make smarter decisions. Data reveals the trends and patterns, while our experience helps us interpret these insights and apply them effectively to your strategy.

Strategic insight

Data tells us what’s happening, which channels are performing, what content engages, and where opportunities lie. Our experience adds the “why,” offering deeper insights into audience behaviour and emerging trends that data alone might miss.

Proactive problem solving

While we leverage real-time data to identify shifts in performance and market trends, it’s our extensive experience that enables us to proactively address these changes with proven strategies and creative solutions.

Thinking differently

While data shows what has worked in the past, our experience allows us to innovate and think beyond the numbers. We confidently test new ideas, take calculated risks, and create unique approaches that drive fresh results.

A holistic perspective

Our data provides a granular view of key metrics, like conversion rates and engagement levels. Our experience puts these elements into context, creating a complete picture of how they fit into your overall marketing strategy and goals.

Building trust and relationships

Data validates our recommendations with solid evidence, while our extensive experience assures you that we understand your unique needs and can deliver personalised strategies that achieve your objectives.

OUR PROCESS

What you can expect

We have a clear process to understand your business and opportunities, ensuring we propose not just a strategy and pricing, but an advanced solution that works effectively and profiles the expected return on investment.

Let’s work together

01. Get in touch

Whether you know what you need, or not, a great place to start is with a conversation. Give us a call, we would love to hear from you.

02. Discovery meeting

Our first meeting is all about understanding your business, where you are at and defining the growth opportunities.

03. Marketing workshop

We present our findings from our research and the data analysis for both your industry and competition. We then discuss potential pathways to get there.

04. ROI assessment

Before proposing a strategy, we must firstly understand the potential return on investment taking into potential sales volumes available, current conversions rates and your margins.

05. Proposed strategy

Based on objectives, the data and our conversations, we propose the strategy for your business including investment options.

06. We get started

By this time, you have likely met the team you will deal with, but an onboarding meeting is our first step to officially get underway. This meeting ensures you know what to expect in the first few months.

CRO Audits

4 reasons to start with an audit

Identify strengths and uncover opportunities

Our CRO audit identifies what’s working well and what needs improvement on your website. By analysing these strengths and weaknesses, we can build on what’s effective and address areas that need enhancement, laying a solid foundation for a more impactful digital strategy.

Optimise for peak performance

A comprehensive audit can reveal opportunities to refine and optimise your existing digital assets, from boosting website speed and enhancing the user experience to improving the cohesion of cross channel communications. These improvements ensure your website converts more effectively, maximising the value of every visitor.

Gain deeper insights into audience behaviour

We dive deep into how users interact with your website, uncovering key insights about their behaviour, pain points, and engagement patterns. This data allows us to craft a strategy that’s precisely tailored to your audience, driving higher engagement and improving conversion rate.

Maximise ROI and guide strategy

By benchmarking current performance and making the most of your existing investments, our audit helps avoid redundant efforts and maximises your marketing spend. It also provides a data-driven baseline for setting realistic goals, guiding decisions, and measuring the success of your strategy over time.

CHANNELS

We work with the channels that best suit your goals

Whether it’s increasing brand awareness, generating leads, or driving conversions, understanding your audience’s preferences and behaviours is key. Knowing the who, where, and when, allows us to create content that grabs their attention and drives engagement, no matter the channel or platform.

CLIENTS WE HAVE PARTNERED WITH

CLIENT TESTIMONIALS

4.9

Google Reviews

What our clients are saying…

We started working with zib digital just over 6 months ago for our SEO, and even though it’s still early days, we’re already seeing great results. What really stands out is their exceptional customer service, they go above and beyond. Zib took the time to truly understand our business, unlike other big SEO companies that gave us generic responses and quotes without considering our needs.

Becs Bartells

Head of Commercial Development

Partnering with zib digital has been a game-changer for us at Dynamic Tradies. As we ventured into expanding our service offerings and rebranding from J&T Dale Plumbing, we needed a digital strategy that not only matched our ambitions but also understood the nuances of our local market in Shoalhaven. Zib’s tailored and proactive SEO strategies have not only improved our brand visibility but boost our traffic and conversions.

Jemma Dale

Marketing Manager

We’ve worked with zib digital for a few years now, on SEO, Google Ads and Meta Ads for our business. Their service is excellent, our account manager is super onto it and goes above and beyond to help out with many different areas of digital. I would definitely recommend working with zib digital.

Grace Keft

General Manager

VAST has been working with Zib for over 2 years and we are very impressed with their communication and the results.

We have taken on their recommendations and have seen an upturn in online enquires. The return on investment has been well worth it and we have already recommended Zib to others.

Ivana Moreton

An excellent company that delivers everything as expected and on time. They are also not afraid to challenge us in a mutual quest to becoming best in class and we are seeing this come to fruition.

Luke Hansen

Director/Owner

The team at Zib take real initiative. They keep me well informed and pivot my strategy based on what the business needs at any time. Super friendly staff with great system in place for reporting. Zib has provided amazing tools for us to grow our business in the direction we wanted.

Richard Trent

Owner

zib digital came on board as we were rebranding, helping us not only build on our established base but also explore our growth potential. Their team doesn’t just manage our ads; they take a big-picture view, always working to help us reach a wider audience. Their support has given us a great boost in market reach and website traffic – it’s clear we’re in good hands for the next stage.

Hannah Duder & Andy Ellis

Owner

Since working with zib, we have established a really strong presence online, and have watched that grow exponentially year on year. As a marketer, you can’t be good at everything. It’s a really fun working relationship. There is a lot of strategy, there’s a lot of analytics and data. I just want to say thanks to the zib digital team, you have made a massive difference to our business and how we work. It’s really a pleasure working daily life with you.

Kathryn Scholes

Marketing Director

FREQUENTLY ASKED

Most common questions about digital strategy

In our experience, a quick conversation is always best, but there are a few questions that come up time and again. If you’d like to hear more, talk to one of our team or send us a message.

Let’s have a chat

How do I know what strategy is right for my business?

Once we start to understand what it is that we want to achieve, and how big the opportunity is, we can then look at strategy options to get there. The appetite for growth and available marketing investment available will help us build out a strategy that is inline with where you are at with your business.

How do I integrate digital marketing with my traditional marketing?

We can help with this. Traditional marketing and digital marketing strategies need to be aligned and work together. We will have an interest in your full marketing plan to ensure we understand the role that digital marketing plays to support and enhance all your traditional marketing efforts.

How do I measure ROI on my digital marketing investment?

We have calculators that we use to measure ROI, and will work with you monthly to ensure we all understand where this sits at any time, and what work can be done to enhance this metric!

Can a digital strategy be implemented through more than one agency?

Yes it can. There are advantages to having all your digital marketing through one agency to ensure synergies in the execution and that learnings are leveraged across the various platforms, however it is not uncommon for us to work alongside other agencies and share our data, insights and learnings.

What does a full funnel marketing strategy mean?

Full funnel marketing is a strategy that covers every stage of a customer’s journey, from the first time they hear about your business to when they become a loyal customer. It focuses on guiding potential customers through three main stages to become a customer.

Is there a way to determine the strategy of my competitors?

Through utilisation of tools and access to data, we can get a good gauge on your competitor landscape and where effort is being focused.

INSIGHTS

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ai overviews, geo, SEO

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Let’s chat about your digital strategy

If you’re looking for a different approach to digital marketing, or just keen to hear how we could help? Connect with one of our Growth Specialists or send us a short message using the form.

Luke Winny

Growth Specialist (Auckland)

luke.winny@zibdigital.co.nz
+64 22 390 5419

Katie McAleese

Growth Specialist (Christchurch)

katie.mcaleese@zibdigital.co.nz
+64 272 757 059

The ultimate goal of any digital strategy should be to improve conversion rate

The path to purchase can be complex and unpredictable

Behind every strategy lies a wealth of experience backed by data driven insights

Informed decision making

Strategic insight

Proactive problem solving

Thinking differently

A holistic perspective

Building trust and relationships

What you can expect

01. Get in touch

02. Discovery meeting

03. Marketing workshop

04. ROI assessment

05. Proposed strategy

06. We get started

4 reasons to start with an audit

Identify strengths and uncover opportunities

Optimise for peak performance

Gain deeper insights into audience behaviour

Maximise ROI and guide strategy

We work with the channels that best suit your goals

What our clients are saying…

Becs Bartells

Jemma Dale

Grace Keft

Ivana Moreton

Luke Hansen

Richard Trent

Hannah Duder & Andy Ellis

Kathryn Scholes

Most common questions about digital strategy

How do I know what strategy is right for my business?

How do I integrate digital marketing with my traditional marketing?

How do I measure ROI on my digital marketing investment?

Can a digital strategy be implemented through more than one agency?

What does a full funnel marketing strategy mean?

Is there a way to determine the strategy of my competitors?

Meta Andromeda Update 2025: What It Means for Facebook Ads

SEO Wrapped: The Trends, Learnings, and Challenges of Everything SEO in 2025

AI Mode Arrives in New Zealand: What This Means for Digital Marketing & SEO

Let’s chat about your digital strategy

Luke Winny

Katie McAleese