More leads. Built specifically for Harcourts.
A proven digital lead generation model driving seller, property management and recruitment leads for 60+ offices across New Zealand.
One office doesn't give us much data. Sixty does.
Over the past five years, we’ve built a lead generation model specifically around the Harcourts business, and the results across New Zealand have been significant.
6 offices | 59 agents
“The volume and consistency of appraisal leads has been a game changer….”
x offices | x agents
“ZIB digital are a key partner in our social and digital strategy. Their tactical approach and expertise are highly recommended.” Trent Finlay
1 office | x agents
“We’ve been able to give our sales consultants a much stronger pipeline of seller opportunities…”
Organic and paid social media, what’s the difference?
Understanding the difference between organic and paid social media is essential for maximising your brand’s reach and engagement. Organic social media refers to the content and interactions that occur naturally on your social media profiles. It involves building an authentic community through compelling posts, engaging with your audience, and leveraging word of mouth marketing.
Paid social media involves strategically promoting your content and ads to a targeted audience through paid advertising campaigns. It allows you to amplify your brand’s visibility, reach a wider audience, and achieve specific marketing objectives.
At zib digital, we specialise in both organic and paid social media strategies, tailoring our approach to your business goals to optimise your social media presence effectively.
Strategies to suit your franchise
Using the Harcourts Instant Appraisal functionality, we optimise both Social Media and Google Ad campaigns to drive home-owners to find out the estimated value of their home. This lead creates the opportunity for a conversation with an agent. Interest in home value is the starting intent to a pending sale.
Using Social Media, we run campaigns to ignite interest in becoming a real estate agent. We can drive registrations for a recruitment evening, a confidential chat, or simply downloading a guide to becoming a real estate agent providing names or registered people to reach out to.
For offices with Property Management, we run campaigns across both Social Media and Google Ads to drive rental appraisals, and education on what to expect from a Property Management company. Campaigns ensure you are visible in both Google and Social media for landlords looking for property management services.
Appraisal leads
Using the Harcourts Instant Appraisal functionality, we optimise both Social Media and Google Ad campaigns to drive home-owners to find out the estimated value of their home. This lead creates the opportunity for a conversation with an agent. Interest in home value is the starting intent to a pending sale.
Recruitment leads
Using Social Media, we run campaigns to ignite interest in becoming a real estate agent. We can drive registrations for a recruitment evening, a confidential chat, or simply downloading a guide to becoming a real estate agent providing names or registered people to reach out to.
Landlord enquiry
For offices with Property Management, we run campaigns across both Social Media and Google Ads to drive rental appraisals, and education on what to expect from a Property Management company. Campaigns ensure you are visible in both Google and Social media for landlords looking for property management services.
Using the Harcourts Instant Appraisal functionality, we optimise both Social Media and Google Ad campaigns to drive home-owners to find out the estimated value of their home. This lead creates the opportunity for a conversation with an agent. Interest in home value is the starting intent to a pending sale.
Using Social Media, we run campaigns to ignite interest in becoming a real estate agent. We can drive registrations for a recruitment evening, a confidential chat, or simply downloading a guide to becoming a real estate agent providing names or registered people to reach out to.
For offices with Property Management, we run campaigns across both Social Media and Google Ads to drive rental appraisals, and education on what to expect from a Property Management company. Campaigns ensure you are visible in both Google and Social media for landlords looking for property management services.
Proven Ads and Advanced set up. Built to generate leads.
After running campaigns across 60+ Harcourts offices in New Zealand, we’ve built a strong understanding of the creative, messaging and targeting that generate response from sellers, landlords and potential recruits.
Solutions
Packages to suit your office and location needs
We have packages to suit all offices sizes and budgets, priced from $2,000 (ex gst) per month
Starter
For smaller businesses wanting a consistent seller programme.
- Website refinement
- Seller Leads Campaigns
Platforms:
Facebook + Instagram
Growth
For medium offices with more consultants and greater lead requirements.
- Website refinement
- Seller Leads Campaign
- Property Management Campaigns
- Recruitment Campaigns
Platforms:
Google Ads
Facebook & Instagram
Multi-Office
For franchisees with mulitple locations wanting a central strategy with individual local-area campaigns.
- Website refinement
- Seller Leads Campaign
- Property Mangement Campaigns
- Recruitment Campaigns
Platforms:
Facebook & Instagram
Bespoke
Tailored package designed for your office requirements.
- POA
For smaller businesses wanting a consistent seller programme.
- Website refinement
- Seller Leads Campaigns
Platforms:
Facebook + Instagram
For medium offices with more consultants and greater lead requirements.
- Website refinement
- Seller Leads Campaign
- Property Management Campaigns
- Recruitment Campaigns
Platforms:
Google Ads
Facebook & Instagram
For franchisees with mulitple locations wanting a central strategy with individual local-area campaigns.
- Website refinement
- Seller Leads Campaign
- Property Mangement Campaigns
- Recruitment Campaigns
Platforms:
Facebook & Instagram
Tailored package designed for your office requirements.
- POA
Built for Harcourts. Proven across New Zealand. Ready for your market.
Connect with one of our Growth Specialists or send us a short message using the form. Let’s chat about how we can help you grow your real estate business.
Katie McAleese
Growth Specialist (Christchurch)
Built for Harcourts. Proven across New Zealand.
24/7 live results dashboard
Our clients appreciate the ability to access a real-time reporting dashboard that consolidates results across your entire digital landscape. This customisable platform lets you view key metrics at a glance and dive into detailed data as needed.
Monthly insight sessions
Our monthly meetings go beyond just reviewing results. We focus on increasing sales by analysing industry trends, competitor activities, and growth opportunities, providing valuable insights to drive your success.
Quarterly workshops and strategy reviews
The quarterly workshops are a valuable opportunity for us to step back and review industry and market data, competitor activity and check in on our business objectives to ensure we are still heading in the right direction aligning with business objectives.
Social media questions answered
Take a look at some of the frequently asked questions our clients have about social media advertising.
How many leads can I expect?
Lead volume depends on the size of your local market, the number of homeowners we can reach and the media budget available. Once your campaigns have been running for the first 1 to 2 months, we’ll have a much clearer picture of the opportunity in your area and can guide you on the level of investment needed to maximise results.
How quickly will I start receiving leads?
Every market is different. Factors such as your existing digital presence, audience size and how quickly the platforms gather enough data can all influence performance. Some campaigns generate strong results within the first couple of weeks, while others can take 4 to 6 weeks to build momentum and optimise.
I’ve tried “What’s your property worth?” campaigns before and they didn’t work. What makes this different?
The offer itself is only one part of the equation. Meta and Google are increasingly complex platforms, and strong results rely on much more than simply putting an appraisal ad in the market. Our model combines advanced campaign structures, proven Harcourts creative, audience strategy, conversion tracking and optimised website journeys – all built around generating leads, not just clicks.
How much does it cost?
Investment depends on your market, the size of your catchment and what you want to achieve. Larger markets generally require greater media spend, but also provide a larger potential pool of leads. Your package will also depend on whether your focus is seller leads only, or whether you want to include property management and recruitment campaigns.
Can zib digital manage only my Google Ads or social media?
Absolutely. You don’t need to move everything to zib. We regularly work alongside internal marketing teams and other agency partners, so we can manage Google Ads, social media, or both – depending on where you need us most.