Not just any traffic… an experienced SEO agency directs the right kind of traffic
The key ingredients to effective SEO
SEO (Search Engine Optimisation) is not simple. It requires continuous effort, ongoing analysis, and adaptation to ever-changing algorithms. As a specialist SEO company we’ve built a team of specialists capable of providing a complex mix of technical, content, and off-page strategies to help your business achieve significant and sustainable results.
Understanding your audience
Our SEO agency specialists perform detailed keyword research and search technique in order to figure out what your audience is looking for and to identify keywords that will deliver the right traffic to your website. Understanding this intent helps drive conversion by ensuring your content aligns with consumer needs.
Creating engaging content
Zib’s SEO specialist copywriters play a crucial role in creating website content that is both engaging and reliable. They write in a way that captures the user’s attention, makes the website easier to find for search engines, and persuades the audience to stay and explore more.
Prioritising user experience
Building reputation
Making you easier to find
Continual improvement
As an advanced SEO agency we know that SEO is not a set-and-forget solution. Continual analysis and improvement are vital in adapting to algorithm changes, uncovering opportunities, and optimising content to ensure sustained performance and competitive advantage in search rankings.
Sharing insights & identifying opportunities
Our meetings together are not just about results. The measure of success is sales, and we’re there to uncover what we can do to drive more. We focus on offering additional value around your industry, your competitors, and opportunities to grow.
Our clients love the access to their reporting dashboard where you can see live results for your entire digital ecosystem through one platform. This dashboard is personalised to provide you the metrics you would like to track at a glance, but dive deep into the data should you wish.
We love to breakdown the mystique behind what we do. Our full SEO strategy, projects and weekly activity is documented in a shared workbook. Transparency is vital, as is documented changes to understand the impact of our activity.
Monthly insights meetings
Live 24/7 results dashboard
Shared project workbook
Let’s start a conversation about your SEO strategy
Katie McAleese
Growth Specialist (Christchurch)
A focus on conversion
All the visitors in the world are useless unless your website is able to turn that traffic into customers. That’s why we believe the goal of SEO is to ensure your website provides an outstanding user experience (UX), delivers engaging content that’s relevant to the audience’s needs, and helps users find what they’re looking for without frustration.
Key components of a high-converting website include:
- Clear Value Proposition that communicates the benefits of your product or service
- Visually appealing design that aligns with your brand
- Simple and intuitive navigation
- Informative content that addresses the needs and interests of your audience
- Prominent and compelling CTAs
- Trust signals such as reviews, testimonials, awards and accreditations
- Quick load times to reduce bounce rate and keep users engaged
- Responsive design that works seamlessly across desktop and mobile devices
A data-driven process
We have put in place a process that ensures we understand both your business, and available opportunities. This robust process makes sure we have enough information to propose a strategy, pricing and solutions that address your unique challenges and opportunities.
Discovery Meeting
Discovery Meeting
Before we get into defining a solution for you business, we need to understand your business better. Your goals and aspirations, your customers and where we can provide the biggest opportunity for you.
Key points of discussion
- Business objectives and scalability
- Current internal resources
- Historic marketing overview
- Internal resources and team
- Competitor landscape
Workshop
Workshop
Our workshops are where we start looking into more detail about current state of play, unpack findings from our various audits and market research in an aim to begin to formulate a plan.
- Share Audit findings
- Share Industry insight
- Review competitor research
- Discuss platform opportunities
- ROI calculator review
- Business strategy and gross profit
- Formulate next steps
Strategy & Investment
Strategy & Investment
Based off our workshop discussions, we are in the position to present strategy and investment recommendations. Part of this final meeting is to review with you projected return on investment using our bespoke ROI calculators to get an understanding on levers to pull to understand how to improve performance in all areas.
Onboarding & Project Plans
Onboarding & Project Plans
Once we have the paperwork signed, we aim to get underway as quickly as possible. Although it is likely you have already met our digital management team, we conduct a thorough onboarding session This meeting ensures you know what to expect in the first few months.
Reporting & Insights
Reporting & Insights
After speaking with clients who have moved to zib digital from other agencies, we believe we offer the most valuable and insightful reporting in the industry.
- Set up our live 24/7 reporting dashboard (bespoke to you)
- Lock in our monthly reporting meetings
- Schedule our quarterly workshops where we provide industry updates, market trends, competitor insights and strategy reviews to ensure we are still heading in the right direction
Discovery Meeting
Discovery Meeting
Before we get into defining a solution for you business, we need to understand your business better. Your goals and aspirations, your customers, and where we can provide the biggest opportunity for you.
Key points of discussion
- Business objectives and scalability
- Current internal resources
- Historic marketing overview
- Internal resources and team
- Competitor landscape
Workshop
Workshop
Our 2nd meeting is where we start looking into more detail about current state of play, unpack findings from our various audits and market research in an aim to begin to formulate a plan.
- Share Audit findings
- Share Industry insight
- Review competitor research
- Discuss platform opportunities
- ROI calculator review
- Formulate next steps
Strategy & Investment
Strategy & Investment
Based off our workshop discussions, we are in the position to present strategy and investment recommendations. Part of this final meeting is to review with you projected return on investment using our bespoke ROI calculators to get an understanding on levers to pull to improve performance in all areas.
Onboarding & Project Plans
Onboarding & Project Plans
Once we have the paperwork signed, we aim to get underway as quickly as possible. Although it is likely you have already met our digital management team, we conduct a thorough onboarding session This meeting ensures you know what to expect in the first few months.
Reporting & Insights
Reporting & Insights
After speaking with clients who have moved to zib digital from other agencies, we believe we offer the most valuable and insightful reporting in the industry.
- Set up our live 24/7 reporting dashboard (bespoke to you)
- Lock in our monthly reporting meetings
- Schedule our quarterly workshops where we provide industry updates, market trends, competitor insights and strategy reviews to ensure we are still heading in the right direction
Discovery Meeting
Step 1
Discovery Meeting
Before we get into defining a solution for you business, we need to understand your business better. Your goals and aspirations, your customers, and where we can provide the biggest opportunity for you.
Key points of discussion
- Business objectives and scalability
- Current internal resources
- Historic marketing overview
- Internal resources and team
- Competitor landscape
Workshop
Step 2
Workshop
- Share Audit findings
- Share Industry insight
- Review competitor research
- Discuss platform opportunities
- ROI calculator review
- Formulate next steps
Strategy & Investment
Step 3
Strategy & Investment
Based off our workshop discussions, we are in the position to present strategy and investment recommendations. Part of this final meeting is to review with you projected return on investment using our bespoke ROI calculators to get an understanding on levers to pull to improve performance in all areas.
Onboarding & Project Plans
Step 4
Onboarding & Project Plans
Once we have the paperwork signed, we aim to get underway as quickly as possible. Although it is likely you have already met our digital management team, we conduct a thorough onboarding session This meeting ensures you know what to expect in the first few months.
Reporting & Insights
Step 5
Reporting & Insights
After speaking with clients who have moved to zib digital from other agencies, we believe we offer the most valuable and insightful reporting in the industry.
- Set up our live 24/7 reporting dashboard (bespoke to you)
- Lock in our monthly reporting meetings
- Schedule our quarterly workshops where we provide industry updates, market trends, competitor insights and strategy reviews to ensure we are still heading in the right direction
When choosing an SEO agency, size really does matter
A successful SEO campaign requires a significant amount of work, which is why having a dedicated team is essential. The complexity and ever-evolving nature of search engine optimisation (SEO) means that mastering every aspect is nearly impossible for one person. SEO encompasses a wide range of tasks, from keyword research and on-page optimisation to content creation, link building and technical SEO. Each of these areas demands specialised knowledge and skills to execute effectively.
That’s why we’ve assembled a group of SEO experts, each specialising in different areas, to ensure sustainable growth and long-term success for your business
Common SEO questions
Do you do performance guarantees?
No, and we suggest you be wary of any SEO agencies that do! While we are one of the top performing SEO companies in Australasia, we can not make guarantees on areas we do not have full control. Changes in Google algorithms and enhanced competitor investment in SEO can impact our work as does the performance of internal teams, web design, product availability to name a few.
How do I know if SEO is working?
Early signs of SEO working is an increase in visibility in Google search results page for search terms that are relevant for your business (know as impressions). What will follow from here is an increase in both traffic volume and quality to your website.
How do you differ from other SEO agencies?
In many ways, but 2 key areas that are well received from our current clients are: 1. Transparency in what we do. We provide a full strategy and workbook outlining all our work, and the desired impact. 2. Our commitment to results. As the Google landscape continues to evolve, so do we.
How long will it take to see results?
While SEO is a long term strategy, you can begin to see movements in your Google rankings in the first 3 months. SEO gains are exponential and the real gains of increased traffic and conversions are generally reaped over the first 6 to 12 months.
How do you measure and report on SEO performance?
There are a number of key metrics that show SEO progress that we report on, from an increase in visibility for relevant search terms in Google and organic traffic, however our key metric is an increase in sales.
- Social Media
- ai overviews, geo, SEO
- ai overviews, geo, SEO