Connect, engage and convert with social media
Social media offers businesses an unparalleled opportunity to engage with their audience, while advanced targeting options ensure your ads are reaching the right people.
We use the channels that match your objectives
Building brand awareness
Building brand awareness is all about getting your business in front of the right audience, and we leverage the best social media channels to do just that.
Platforms like Facebook and Instagram are perfect for reaching broad audiences with engaging visuals and stories, while LinkedIn is ideal for professional networking and establishing thought leadership. TikTok and YouTube offer dynamic video content opportunities that capture attention and foster connection, while Pinterest excels at showcasing visually inspiring content that drives discovery and engagement.
Our approach ensures that each platform is used strategically to maximise your brand’s visibility, keeping your business top-of-mind. By aligning your objectives with the right channels, we help you build a memorable brand presence that resonates with your audience.
Driving traffic to your website
Generating traffic is key to driving potential customers to your website.
Meta channels (Facebook and Instagram) are powerful tools for creating engaging ads and posts that entice users to click through to your site. LinkedIn is great for directing professional audiences to your content, especially if you’re sharing thought leadership or B2B offerings. Pinterest excels at driving traffic through visually rich pins that link back to your website, while YouTube and TikTok use captivating videos to encourage viewers to explore more.
Our tailored approach leverages each platform’s strengths to boost your site visits, ensuring your content reaches the right audience and effectively guides them to take action on your site.
Customer engagement and brand loyalty
Social media channels are essential for boosting brand engagement and fostering meaningful connections with your customers.
Platforms like Facebook and Instagram enable interactive features such as polls, stories, and live videos that invite direct participation and feedback. LinkedIn facilitates professional engagement through insightful articles and discussions, building relationships with industry leaders and potential clients. TikTok and YouTube offer creative, shareable content that encourages likes, comments, and shares, sparking conversations and community building. Pinterest allows for inspiration-driven engagement, where users can save and interact with your content.
By leveraging these platforms strategically, we enhance your brand’s ability to connect, engage, and build lasting relationships with your audience, driving deeper interactions and loyalty.
Lead generation and customer acquisition
Social media channels are instrumental in lead generation and customer acquisition by reaching potential clients with targeted precision.
Platforms like Facebook and Instagram offer advanced targeting options to reach potential customers based on their interests, behaviours, and demographics, making it easier to capture quality leads. LinkedIn is particularly effective for B2B lead generation, allowing you to connect with decision makers and professionals through targeted ads and valuable content. TikTok and YouTube drive interest with engaging video content that can include calls to action, encouraging viewers to learn more about your products or services. Pinterest’s visual discovery engine helps users find and act on their interests, driving traffic and generating leads.
By utilising these platforms effectively, we enhance your ability to attract and convert potential customers into loyal clients.
Increasing sales
Social media channels significantly boost business sales by creating direct pathways to purchase.
Platforms like Facebook and Instagram enable targeted ads and shoppable posts that lead users straight to product pages, making it easy to drive conversions. LinkedIn supports B2B sales by allowing you to engage with key decision-makers and share content that highlights your offerings. TikTok and YouTube’s engaging video content can showcase products in action, encouraging impulse buys and building brand desire. Pinterest’s visual discovery features allow users to explore and pin products they’re interested in, driving traffic and increasing sales opportunities.
By strategically leveraging these channels, we enhance your sales process, turning social interactions into valuable transactions that drive revenue growth.
Organic and paid social media, what’s the difference?
Understanding the difference between organic and paid social media is essential for maximising your brand’s reach and engagement. Organic social media refers to the content and interactions that occur naturally on your social media profiles. It involves building an authentic community through compelling posts, engaging with your audience, and leveraging word of mouth marketing.
Paid social media involves strategically promoting your content and ads to a targeted audience through paid advertising campaigns. It allows you to amplify your brand’s visibility, reach a wider audience, and achieve specific marketing objectives.
At zib digital, we specialise in both organic and paid social media strategies, tailoring our approach to your business goals to optimise your social media presence effectively.
The fundamentals of our approach to social media
Clear objectives
Audience insights
Compelling content
Strategic platform selection
Consistency
Data driven optimisation
Real time data leads to smarter marketing
Our advanced tracking and reporting tools empower your business with valuable insights into audience behaviour, engagement, and campaign performance. We monitor and share with you key metrics like reach, clicks, and conversions, giving you a clear understanding of what resonates with your audience. With our detailed analysis, together we can make data-driven decisions, optimise your strategies, and boost your ROI.
Our real-time custom dashboards also help you visualise these insights at a glance, enabling personalised marketing efforts that deliver better results and build stronger customer connections.
How to make TikTok work for your business
TikTok isn’t just for bored Zoomers anymore – businesses and influencers are hopping on board in droves and are seeing immense success marketing themselves to users. The short video platform is the fastest growing social media channel in New Zealand, with 1.93 million active users every month, who spend almost an hour on the platform every day.
Get in touch to discuss our TikTok Starter Package, or the range of advertising solutions that your business can use to reach a multitude of potential customers.
Creativity boosts ad performance
Studies have proven that creative advertising campaigns are more effective at getting results. According to research, well-executed creative campaigns can generate an ROI that is up to eleven times greater than non-creative campaigns. It turns out many people tend to associate the effort put into creating an ad with the perceived quality and value of the brand, leading to increased interest and engagement.
Our team produce creative campaigns that not only seek to deliver return on ad spend, but create lasting connections with your customers.
Social media questions answered
Take a look at some of the frequently asked questions our clients have about social media advertising.
What social platforms should I use?
Every social media platform has its own audience, objective and opportunity, so understanding your business and what you want to achieve helps us to determine which platform is right for you. We will help you establish where the biggest opportunity is for your business to both grow brand awareness, and drive leads and sales.
What Social Media platforms do you manage?
At zib digital, we have a specialist team of social media experts who works with Meta (Facebook and Instagram), TikTok, LinkedIn and Pinterest. We will help you identify what is the right platform for you based on the audience you will benefit from targeting, and your objectives.
Can I measure ROI from social media?
Yes absolutely. Social Media plays an important part in many businesses’ digital marketing strategies, so it’s important to understand what role social media plays, and the ROI it delivers. Social Media may not always directly deliver the highest ROI compared to some other platforms, put can contribute massively to overall ROI.
Should I outsource my social media management or manage it in-house?
This really comes down to how big the opportunity is for your business, and the level of resources you have internally to manage this area of your business. The most common outcome for businesses who identify social media as an opportunity to drive more sales and leads into the business is that they manage organic posting internally,
How much should I be spending on social media marketing?
It really depends on what opportunity there is in this platform for your product or service. Once we understand your potential audience, locations that you should target, and the role social media plays in your sales eco-system, we can then use data to help us understand the options. Like every digital platform, the investment level can vary dependant on your appetite for growth, and scalability. We always recommend that we test on smaller budgets, then scale.
- Social Media
- ai overviews, geo, SEO
- ai overviews, geo, SEO
Great social media strategies start with getting to know your business
Katie McAleese
Growth Specialist (Christchurch)