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Improving visibility for Dynamic Tradies through an agile SEO strategy

Dynamic Tradies knew they needed to partner with a company that could provide a more targeted and personalised strategy to support their growth and entry into new service markets.

Challenge:

Dynamic Tradies, formerly known as J&T Dale Plumbing, has been operating in the Shoalhaven region for over ten years, specialising in offering residential plumbing services to Shoalhaven and Eurobodalla. In 2023, J&T Dale Plumbing rebranded its business to Dynamic Tradies to encompass its new service offerings in the electrical space. 

After ten years of building a strong digital presence at J&T Dale Plumbing, Dynamic Tradies partnered with Zib to expand their presence in the digital space as Dynamic Tradies in plumbing and electrical services within their region. 

Results:

Partnering closely with Dynamic Tradies, we implemented a data-driven localised Search Engine Optimisation (SEO) focusing on improving the visibility of the new brand and retaining the market share they had grown under J&T Dale Plumbing within the Shoalhaven and Eurobodalla region.  Through detailed market analysis in collaboration with Dynamic Tradies, we developed an agile SEO strategy to target residential clients seeking high-value plumbing and electrical services that successfully position the new brand on page 1 of Google. 

Let’s work together

12%

More Organic Traffic

33%

more conversions in the first 12 months of their new brand website

15%

Website Conversion rate

15

High Value keywords in top 5 Spots of Google

Why the partnership came together (what the client was looking for in the partnership, and how zib digital could support this

Dynamic Tradies, an ambitious and growing company, sought a dedicated partner with the same growth mindset to help grow their brand and presence to become a household name in Shoalhaven. After previous experiences working with SEO providers, Dynamic Tradies knew they needed to partner with a company that could provide a more targeted and personalised strategy to support their growth and entry into new service markets. zib digitals’ dedicated team of over 30 SEO specialists and the client’s dedicated digital manager have given them the direction and support they need to grow successfully and become the go-to trade in Shoalhaven.

“As we ventured into expanding our service offerings and rebranding from J&T Dale Plumbing, we needed a digital strategy that not only matched our ambitions but also understood the nuances of our local market in Shoalhaven.”

“Zib’s tailored and proactive SEO strategies have not only improved our brand visibility but boost our traffic and conversions.”

Our careful and collaborative approach resulted in a successful migration of a new website to the Dynamic Tradies brand resulting in 12% more traffic and 33% more conversions in the first 12 months of under their new brand.

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Do you have a project in mind, or just curious to hear our thoughts? Start a conversation with one of our Growth Specialists or send us a short message using the form.
Luke Winny, Growth Specialist at Zib Digital

Luke Winny

Growth Specialist (Auckland)

luke.winny@zibdigital.co.nz
+64 22 390 5419

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Katie McAleese discussing digital agency new zealand

Katie McAleese

Growth Specialist (Christchurch)

katie.mcaleese@zibdigital.co.nz
+64 272 757 059

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