Challenge:
The client, a dental practice specialising in invisible aligners, needed to increase visibility and attract more patients across two practices in two New Zealand cities. They sought a partner who could provide a strategy combining SEO and Google Ads to dominate the local market for invisible aligner services. The goal was to convert search interest into actionable bookings while reducing the cost per conversion.
Results:
Partnering closely with the dental practice, we executed a strategy that combined localised SEO and highly targeted Google Ads campaigns. Our primary objective was to elevate their visibility in the competitive dentist and orthodontic market and reach potential clients considering investing in invisible aligners for themselves or their family members.
SEO:
- Climbed 431 positions across 18 high-value regional search terms, securing top positions in two cities for key branded search terms related to invisible aligners.
- Increased organic traffic from 100 sessions to 280-320 sessions per month.
- Achieved an organic key event/conversion rate of 17%.
Paid Ads:
- Achieved a 52% reduction in cost per conversion.
- Saw a 300% increase in conversions.
Business Outcomes:
- From January to July 2024, the practice saw bookings grow from 102 with a 53% acceptance rate to 207 bookings with a 60% acceptance rate.
- This represents a growth of over 100% in client activity.
