A Kiwi Sweet Spot — 700+ Products, One Competitive Market
This client is a New Zealand-based confectionery specialist with a catalogue of over 700 products — from nostalgic Kiwi classics to trending freeze-dried treats. Serving both individual shoppers through popular pick-and-mix offerings and corporate clients needing custom-branded promotional lollies, the brand operates as a true one-stop shop for the NZ confectionery market, with fast nationwide shipping from a dedicated warehouse.
Zib Digital has been a growth partner for nearly three years. The initial engagement focused on building SEO authority in a highly competitive local search landscape — competing not just against other online confectionery retailers, but against supermarket chains and big-box retailers with enormous digital budgets. More recently, Zib took over full-funnel Meta Ads management, with a mandate to drive strong ROAS through seasonal campaigns (Halloween, Easter) and expand B2B awareness for the brand’s growing promotional lolly offering.
Three Years, Three Phases — From Visibility to Market Leadership
Working exclusively in the New Zealand market, the strategy was built in distinct phases: establishing technical and content foundations in organic search, then layering in paid social to capture seasonal demand spikes and retarget high-intent audiences. Together, these channels have compounded over time to meaningfully shift the brand’s share of digital market.
