Challenge:
Harcourts offices in Christchurch have been marketing together as a group to build brand reputation and grow market share. Varying degrees of success in the past came from short term marketing objectives and focusing on quick wins. Harcourts engaged zib digital to both lead the development of their new website, and lead all digital marketing initiatives to drive growth in back in 2021.
Results:
Zib’s approach was a full-funnel marketing strategy to ensure we touched on every stage of the home ownership cycle while also building brand reputation and added value to both those who were in the market to buy/rent/sell, but also those who are months, and years away from this transition.
