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Delivering NZ Petrol Refunds qualified leads from a niche audience

NZ Petrol Refunds needed a partner who could not only optimise their platform but also provide a strategic, data-driven approach that could generate results.

The Challenge:

NZ Petrol Refunds takes the hassle out of claiming excise duty tax refunds for eligible businesses. 

NZ Petrol Refunds faced the challenge of effectively targeting a niche audience with their social media efforts, aiming to generate meaningful engagement and lead conversions. They needed a partner who could not only optimise their platform but also provide a strategic, data-driven approach that could generate results. 

The Results:

Partnering closely with NZ Petrol Refunds, we implemented a data-driven strategy to refine our approach. By testing various elements such as messaging, creative assets, and lead submission methods, we honed in on the most effective tactics. Our goal was to utilise the marketing budget efficiently, focusing on educating and driving action from a very specific target audience.

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Quality

13% increase in quality leads into the business

Data

Advanced data driven approach to cut not-eligible leads

Efficiency

Small budgets demanded efficient approach to fast track leads

What the client was looking for in an parther

The client, a smaller NZ business, sought a dedicated partner to optimise their social media platform, targeting hard-to-reach businesses and generating genuine interest. It was crucial for them to feel important and be treated with the respect they felt was often reserved for larger companies. The client believed that good results were achievable based on their past successes and wanted a partner who could help them realise their potential once again.

Client quotes:

We have been able to see constant improvements in leads and new business generated thru the approach with Zib takes.  We have always been informed of what was taking place and are delighted with the strong level of daily enquiry which we now get.  We are now getting results similar to what we achieved several years ago.

 

Digital Manager quote: 

Through a close working relationship with NZ Petrol Refunds and a data-driven approach, we have fine-tuned our strategy to achieve consistently strong results. We now have a clear understanding of which levers to adjust to increase or decrease lead volumes, and we enjoy collaborating with the client to scale our efforts in line with their business needs. The NZ Petrol Refunds team has remained open to all testing and learnings, demonstrating their belief in our approach and commitment to the partnership and the journey.

Our continuous refinement process has dramatically cut down on inquiries from non-eligible businesses while sharply boosting leads from the right targets. This strategic optimisation has led to a remarkable 130% increase in new business leads since the campaign’s inception, underscoring the effectiveness of our approach and the significant value it brings to NZ Petrol Refunds.

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Let’s talk about your business

Do you have a project in mind, or just curious to hear our thoughts? Start a conversation with one of our Growth Specialists or send us a short message using the form.
Luke Winny, Growth Specialist at Zib Digital

Luke Winny

Growth Specialist (Auckland)

luke.winny@zibdigital.co.nz
+64 22 390 5419

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Katie McAleese discussing digital agency new zealand

Katie McAleese

Growth Specialist (Christchurch)

katie.mcaleese@zibdigital.co.nz
+64 272 757 059

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