Insights and interesting articles
Explore our latest insights and expert articles, packed with actionable strategies and industry trends to help your business thrive in the digital landscape. Stay ahead, stay informed.
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- Strategy
Brand voice helps you to stand out in a sea of sameness and helps your audience connect with you, building trust and relationships. How you...
- SEO, Websites
When it comes to your website, creating readable content that is also SEO-friendly should be an essential part of the copywriting process. With most organic...
- Strategy
Colour plays an incredibly important role in how your brand is perceived. Certain colours inspire various feelings and emotions in us and can help you...
- Strategy
In today’s highly competitive digital landscape, the most successful digital marketing strategies utilise a combination of platforms and methods to drive results. By engaging multiple...
- Paid advertising, SEO
When implemented correctly, PPC (pay per click) and SEO (search engine optimisation) are both highly effective ways to nurture leads. While the two methods utilise...
- Social Media
Instagram has set out to help parents shield their children from the not-so-kid-friendly aspects of the social media platform. In mid-June, Instagram rolled out an...
- Social Media
Last month, LinkedIn announced that they would be introducing a brand new, centralised platform for business accounts, aptly named LinkedIn Business Manager. It will allow...
- SEO
Subdomains are an important part of digital marketing and can help to categorise all the content on your website. But what actually are they and...
- Strategy
TikTok was the most downloaded app in 2021 and is the only app outside of the Metasphere that has reached three billion instals. Its growth...
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Katie McAleese
Growth Specialist (Christchurch)